A small task as part of the Professional Contextual Studies module in my Photography degree was to create a logo. The logo was intended to be used with our possible photography business, on letterheads, invoices, websites and so on.

I had already registered a domain at www.philipgrocott.com (there's nothing to see there yet) in preparation of creating my own website. So, like many photographers I wanted to use my own name as part of the logo. Although I didn't want the word photography following my name, I needed something in the logo that related to photography.

After looking at different logos on the exellent Logo of the Day, I played about writing my name in different fonts. I then realised that I could make a camera symbol within the double T at the end of my name. I decided upon emphasising the initials of my name, by decreasing the size of the other letters. This way, the logo could be reduced to a smaller, squarer size and still be recognisable.

Below you can see what I came up with. I think it could still do with some refining, but I'm quite happy with it: