A few weeks ago we had a talk from Patrick Llewellyn, Assistant Picture Editor at the Sunday Times Magazine.
Patrick Llewellyn has worked on the picture desk for seven years and as an assistant picture editor for the past four years.
Patrick began by explaining the process of commissioning and choosing a photographer for a Sunday Times Magazine piece. He said that the words always come first, from there it is decided how best to illustrate this. Depending on the story it might require a portrait or maybe reportage photography.
The photographer is decided upon by their ability, then personality and finally, their style. Patrick said it is sometimes the case that it is difficult to find diverse and adaptable photographers. He went on to inform us that a photographer has to tailor what they do. Explaining further, that it was important that the photographs speak to the words. As the page is about interaction, Patrick stated that when the page is opened, it needs to have impact and be instantly described to the reader as to what the page is about.
Patrick also gave some other insights and tips into producing editorial photography. Composition regarding page layout and type should always be given consideration. There should be a minimum of three different set ups for each shoot to give the picture editor a good selection. Work should be delivered in the least amount of fuss, including model releases, contact numbers and any other details.
Payment for editorial photographers ranged from £250 per day plus expenses to £350 per day, all inclusive. Virtually all photographers were treated the same with regards to payment. Increasingly though, add ons such as post processing, were being charged extra by photographers. It was often the case that photographers chose their publications and remained loyal to them. This way a working trust developed and reliable work was produced.
When asked about getting into editorial photography, Patrick encouraged us to approach people at openings and other meetings, give them your business card and make yourself known. He said to always follow up emails with phone calls, to ensure you're not forgotten. Taking on work experience would be good to improve skills and to network. After all, sometimes it's not what you know, it's who you know.
Patrick said he had no real preference over how portfolios were presented. If anything he was more inclined to a digital portfolio as it could be emailed as a PDF and viewed quickly and easily. He suggested that photographer's websites be simple and easy to navigate. Social networking and photo sharing sites were often not easy to use and not professional.
Patrick's closing and significant advice was to always be eager and be diverse.