Frede Spencer - Twenty Twenty Agency

Frede Spencer of Twenty Twenty Agency, completed a photography degree course at Nottingham Trent University in 1999. After graduating, Frede went to London, with his portfolio intending to make it as a photographer. However after spending many years preparing for this, Frede had a kind of epiphany that he didn't really want to be a photographer. This proved to be a huge weight off of his shoulders.
So not wanting to be a photographer, Frede found a different direction to utilise his degree and passion for photography.

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Millennium Images

Below are a small selection of images I took for a university assignment for Millennium Images.

In a way this assignment began for me in the summer of 2009. I had already started taking pictures of the urban landscape in and around the town of Burton On Trent. Partly this was due to a conversation with another student, who felt that there wasn’t anything worth photographing in the town.

When the assignment was set I decided to put this work towards it. After speaking with my tutor, I went on to look at the work of the New Topographics, such as Stephen Shore and Lewis Baltz. I also looked at work by photographers such as Joel Meyerowitz’s "Legacy", Andreas GurskySophy RickettBrian GriffinAnsel AdamsTodd HidoNicholas HughesSimon RobertsBernd and Hilla Becher, amongst others.

Following further guidance, I settled on making my photos only at night, this would help give some continuity to my theme, the unused urban landscape and hopefully provide some interesting images. Primarily I stayed in one location, in and around Stapenhill Gardens and the nearby Washlands area.

I'm happy with most of the images, although I do feel a certain amount of uncertainty as to whether they would meet with Millennium Images arguably subjective requirements. However, I do feel that I've benefited greatly from this assignment and at the very least, even with the late nights and long exposures, I have enjoyed the whole process.

           

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National Media Museum, Simon Roberts and the Impressions Gallery


Last week, I went with a small coach load of other students in my year to the National Media Museum in Bradford.
It really is a great museum, dedicated to photography and other forms of media. Best of all is the museum's Collection and Research Centre, called Insight. Anybody can book time to research through the archives and there are guided tours, which is what we had.

Firstly we were shown a room full of filing cabinets and metal boxes, each organised by subject matter, from which we were given a brief photographic history of the Daily Herald (pdf) newspaper, which has now become the present day Sun newspaper. From there we were shown large archives of different cameras, everything from William Fox Talbot's "Mousetrap" to the original Olympus Pen to disposable Spice Girl cameras. There were also large rooms full of gizmos, gadgets and other equipment dedicated to photography, cinematography and new media.

From there we were shown to another, cooler room. In here was another photograph archive. There were daguerreotype photographs, with their fantastic mirror polished surfaces and an early negative with prints made by William Fox Talbot using his calotype process. We were given a brief run through of this part of photographic history. It really was fascinating seeing these early photographs. We then went into a small gallery type room where large prints were on display including some by Simon Norfolk and Joel Meyerowitz. And there were also maquettes of photography books, one of which was Martin Parr's Cost of Living. All utterly fascinating.

After a lunch break and a cup of tea, we had a lecture from photographer, Simon Roberts. I was aware of Simon Roberts monographs, Motherland and more recently We English, which he spoke about in detail. Simon outlined his photographic career and discussed other aspects of photography, beginning by asking us to think about why we wanted to be photographers? What do we want to say with photography? He said that the most important thing he had learnt was ownership, keeping the copyright to his images.He also asked, whether we should be deleting our photos in this digital age? Simon didn't think so, we should keep everything. You never know when those photos may become of some use.
Simon outlined his previous work, including some engaging editorial photography. Simon said it was always important in these cases to know the subject, take quotes, have a background and produce text to go with the photos.
The Simon Roberts talk was a stream of consciousness that made absolute sense. He is obviously an intelligent and driven man. Which is why he has been able to produce the work he has achieved and talk about it so compellingly.

After this we walked a short distance to the Impressions Gallery to see Subterrania by Fiona Crisp. These were images of underground worlds, large scale and hung at a certain height, it almost felt like you could walk into the picture, but not quite. The exhibition can be seen at the Impressions Gallery until 24th January 2010.

To round off the day I also picked up a copy of Photoworks magazine and Source Photographic Review. The latter having a write up about Fiona Crisp's Subterrania exhibition. It really was a fantastic day, from viewing the beginnings of modern photography, seeing the daguerreotypes and calotypes, all the way up to Simon Roberts We English. I certainly recommend anybody with an interest in photography go to the National Media Museum. There certainly was a lot to absorb and process on the coach home. 

Patrick Llewellyn - Sunday Times Magazine (blog post)

A few weeks ago we had a talk from Patrick Llewellyn, Assistant Picture Editor at the Sunday Times Magazine.
Patrick Llewellyn has worked on the picture desk for seven years and as an assistant picture editor for the past four years.

Patrick began by explaining the process of commissioning and choosing a photographer for a Sunday Times Magazine piece. He said that the words always come first, from there it is decided how best to illustrate this. Depending on the story it might require a portrait or maybe reportage photography.

The photographer is decided upon by their ability, then personality and finally, their style. Patrick said it is sometimes the case that it is difficult to find diverse and adaptable photographers. He went on to inform us that a photographer has to tailor what they do. Explaining further, that it was important that the photographs speak to the words. As the page is about interaction, Patrick stated that when the page is opened, it needs to have impact and be instantly described to the reader as to what the page is about.

Patrick also gave some other insights and tips into producing editorial photography. Composition regarding page layout and type should always be given consideration. There should be a minimum of three different set ups for each shoot to give the picture editor a good selection. Work should be delivered in the least amount of fuss, including model releases, contact numbers and any other details.

Payment for editorial photographers ranged from £250 per day plus expenses to £350 per day, all inclusive. Virtually all photographers were treated the same with regards to payment. Increasingly though, add ons such as post processing, were being charged extra by photographers. It was often the case that photographers chose their publications and remained loyal to them. This way a working trust developed and reliable work was produced.

When asked about getting into editorial photography, Patrick encouraged us to approach people at openings and other meetings, give them your business card and make yourself known. He said to always follow up emails with phone calls, to ensure you're not forgotten. Taking on work experience would be good to improve skills and to network. After all, sometimes it's not what you know, it's who you know.

Patrick said he had no real preference over how portfolios were presented. If anything he was more inclined to a digital portfolio as it could be emailed as a PDF and viewed quickly and easily. He suggested that photographer's websites be simple and easy to navigate. Social networking and photo sharing sites were often not easy to use and not professional.

Patrick's closing and significant advice was to always be eager and be diverse.

Fujifilm Student Awards Exhibition

Fujifilm have released details of an exhibition of images from the 2009 Fujifilm Student Awards.

The exhibition is on display at Bayeux pro lab on Newman Street, London, W1T 3EP from now until Friday 16th October.
Bayeux is open from 9am to 7pm, Monday to Friday, admission is free and no booking is required.


(My entry for The Fujifilm Student Awards 2009)

All 30 merit winning images from the Awards will be on view, including my Merit award winning image and the overall winning image, taken by Andrew Partner from Leicester College.



The awards were organised by Fujifilm Professional in association with Penguin Classics. The brief was to supply a cover image for the next edition of Rachel Carson's Silent Spring. The 2009 Student Awards attracted 1,500 entries, from which 30 Merit winners were chosen as well as the final winning entry.

Next year will see the 25th anniversary of the Fujifilm Student Awards.

Hospital Disorientation

Last Saturday, artist Alistair Kennedy and I found ourselves roaming Derby Royal in search of an exhibition.

Alistair is showing work at the vast hospital as part of Arts to Aid Well Being. I'd been asked by Alistair and the hospital to document the artwork in situ and take a profile picture of Alistair with his work. After finding our way, the shoot got going, although the lighting was particularly tricky with horrible strip lighting everywhere.

After about an hour and a half security personnel instructed us not to take anymore pictures, even though we'd had permission. But it was okay, we were finished and got images we were pleased with.

The exhibition is still on for another week until the 31st August 2009 at the Derby Royal Hospital. More information on Alistair's Facebook fan page.

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Art Below

My friend and mentor Alistair Kennedy has two pieces of work on show as part of the Art Below exhibition on the London Underground.

(Left: The Surgeon. Right: Histological Slide Study. Art works by Alistair Kennedy)

I took a couple of pictures as you can see. If you're in London, go check it out. The Surgeon is at Baker Street station on platform 1 of the Metropolitan line. The Histological Slide Study is at Paddington Station on platform 1, Westbound on the District Line.

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Blurry Photos

(Blur at Hyde Park, London. 3rd July 2009)

Last Friday Blur played their reunion gig at Hyde Park in London. I went along, meeting with friends and family to see the former BritPop band make their comeback. Obviously I took along my camera to have some mementos of the concert.

As I was in London for a couple of days, not just for the gig, I chose to take my dSLR, a Canon 450D with a 50mm for taking pictures of my friends and a 55 to 250mm for band shots. The photos would genuinely be for my own use. I'd checked out the terms and conditions beforehand. Nothing was stated about cameras on the tickets and on the expanded terms it was the usual "you may not use equipment for recording or transmitting any audio, visual or audio-visual material."

I decided I should be safe with my consumer level dSLR. Everybody has them nowadays don't they? However, upon entering I was told it was a professional camera and wasn't allowed it. The security actually only saw the camera with the 50mm. But anything with a detachable lens was a no go from their viewpoint. Although nobody was able to provide anything in writing to that effect. Even after speaking with the person in charge of security, I was given two options; not to come in or to pay £6 and put my camera in a locker.

I opted for the latter and after a bit of grumbling about a lack of clarity in the terms and wishing I'd brought along my Canon G10, went and enjoyed a blinding set by Blur. Throughout the gig though, I noticed at least ten other people with dSLR's and one person with a high definition camcorder! I could only think that I (and a few others) had got the one person on the gate who was doing their job to the letter and beyond. I also thought the whole "put it in a locker for £6" was a con.

(The guy in the left-hand photo had a Canon 5D. The person in the right-hand photo had a consumer level dSLR)

I can understand that the band and the organisers want an element of exclusivity. But in this day and age of camera phones and good quality point and shoots isn't that a bit of a mute point? And isn't it all good promotion anyway? Realistically, nobody with any type of camera is going to get great photos from the crowd. They probably wouldn't be as good as those from photographers in the press area.

I used my cameraphone for the most part, but towards the end of the gig, I went back to the locker and retrieved my camera unchallenged. I managed to get a couple of shots during the band's last song. Which kind of made the whole camera confiscation a pointless exercise.

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Signs of Bleary Eyes

A second installment of the 4am Project took place last weekend. This time it had a choice of theme; signs or shadows. The focus of having a theme was good and I solidly stuck to snapping signs of all kinds. Certainly in my half awake state it allowed me to operate on auto-pilot somewhat.

It's a strange experience, wandering around randomly taking photos of street signs in the early hours of a Sunday morning as the last of the Saturday night stragglers stumble home. One I'll no doubt do again.



You can see the full set of photos on my Flickr.

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My Second Press Release Photo

Recently I was asked to do a press release photo for a construction company and a company that owns a group of care homes and schools for children with special educational needs. This would be my second go at something like this. The first press release photo I did was of staff I work with and got published in the company magazine.

This time it was more of a proper press release photo. The Head of Marketing set the brief as being a group shot. Simple enough I thought. I turned up on the day and set up. The site was essentially a level area of mud. I let them know which way I intended to shoot and where they should position themselves. Although to be honest the client pretty much already had a clear idea of how they wanted to be arranged and what they wanted in the picture. They moved an excavator and a dumper truck into shot, propped up the sign you can see in the bottom right of the picture and arranged themselves. I took a series of group shots, only playing slightly with the composition. After that, I took a couple of handheld portrait shots and finished up.


(Group shot - If you click through to the photo on Flickr, you can see notes on where I did some editing)

But then I noticed that one of the executive managers was being instructed on how to use the excavator. I asked the Head of Marketing if she wanted shots of this too, which she did. I quickly changed lenses and got some good shots.

I thanked everyone and went off to look through and edit the photos. I did some basic editing and sent off some JPG's to the client. The day after some alterations were asked for by the client, most notably they wanted the company's logo placing in the image, it's the one you can see in the bottom left. I had to do this on the other submitted images, placing logos on hardhats and banners and so on.

Next time I need to communicate more to find out what the client really wants and direct more to gain a stronger image before needing to edit. Overall, I found it to be a good experience and something I've learnt from.

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